Tuesday Morning is a discount retailer with a unique mission: to specialize in deeply discounted, upscale home accessories and gifts in a simple, no frills environment. Tuesday Morning uses a unique concept of selling on an event basis. Their stores are open ten times per year, coinciding with the retail industry's peak selling seasons. Tuesday Morning’s mission and selling concept have proven successful, partly because of the selection of high-end products chosen for their stores. To meet their flooring needs, Tuesday Morning chose to install Azrock Asset vinyl composition tile (VCT).

Why Azrock?
When Tuesday Morning leases retail space for their new locations, they make an agreement with their landlords to allow them to specify the flooring choice and color choice for the walls. According to Amy Martin, Tuesday Mornings real estate development coordinator, they were researching different brands of commercial resilient flooring and were impressed with Azrock. Tuesday Morning was looking for two things: color and cost. “Our goal was to find a flooring that would keep our rent at a realistic price point, yet provide us with a clean look,” said Martin. Cost was especially important because it helped them keep their rent low, ultimately enabling them to continue delivering their deep discounts to their customers.

The first selection of Azrock’s VCT was Cortina Colors in Dove White. It was installed in one of Tuesday Morning’s new stores in Dallas, Texas in the fall of 2001. “Azrock’s VCT gave Tuesday Morning the no-nonsense clean look they were looking for at a cost that worked for them,” said Dan Grieco, Azrock regional sales representative. Azrock was the answer Tuesday Morning was looking for in a flooring brand for their stores.

About Azrock Asset VCT
Made from more than 80 percent limestone, Azrock’s VCT has a unique chip pattern that distributes color chips throughout the thickness of each tile. This unique chip distribution makes Azrock’s VCT a great choice for high traffic areas. Azrock’s Asset Cortina Colors and Classics offers a large variety of color options. All of Azrock’s tile is FloorScore certified, meeting California’s section 01350 stringent air quality requirements. Azrock commercial tile has stood the test of time. After manufacturing resilient tile for over 75 years, Azrock has perfected its product mix to offer high-quality and high-performance commercial flooring.

About Azrock’s Successful Relationship with Tuesday Morning
Tuesday Morning was so pleased with the flooring installation of their store in Dallas that they have decided to use Azrock as one of their flooring choices for all their stores, according to Grieco. Azrock was able to meet their needs on multiple fronts including cost, maintenance, nationwide distribution and appearance. Tuesday Morning was able to keep the expense of their rent at a range that still allowed them to reach their mission, to offer drastic discounts on name brand luxury home accessories and gifts in an environment with a clean, bright appearance.